PREVIOUS WORK
PREVIOUS WORK
Client
Refamulating
Year
2024-2025
My work on Refamulating was the first time I was given complete creative control of a social accounts with no restrictions, just a branding kit and a dream! It was, and remains, a project I firmly believe in – a podcast that centers on stories of nontraditional families (LGBTQIA+ families, blended families, etc.). The connection between us and the audience through our social accounts, especially our Instagram, was so rewarding.
Below, you’ll find some of my example favorites my work.
A huge point of Refamulating was creating a community, and therefore hosting events -- virtual events called Refamily Dinner! This was what I created for the event centering a guest who would talk and answer questions about adoption.
A huge point of Refamulating was creating a community, and therefore hosting events -- virtual events called Refamily Dinner! This was what I created for the event centering a guest who would talk and answer questions about adoption.
An example of an affirmation I frequently highlighted in posts to shine a light on brand identity and values.
The Refamulating audience enjoyed snappy posts that were affirming, so for episodes, I grabbed good quotes and made them a carousel for viewers to scroll through, identify with, share, and repost.
The Refamulating audience enjoyed snappy posts that were affirming, so for episodes, I grabbed good quotes and made them a carousel for viewers to scroll through, identify with, share, and repost.
The Refamulating audience enjoyed snappy posts that were affirming, so for episodes, I grabbed good quotes and made them a carousel for viewers to scroll through, identify with, share, and repost.
Reels/shorts were effective with this audience as well, whether it was short-form content from a recent episode or a quick, interesting street interview.