PREVIOUS WORK
PREVIOUS WORK
Client
It’s Going to Be OK
Year
2023-2025
It’s Going to Be OK was a 5-10 minute daily show capturing the “OK in every day” — all things big and small.
Below you will find examples of my work with brief explanations for each: episode-centered posts, sponsored posts, reels, and more. This show and its social presence gave me a branding kit, some templates, and a dream!
By the time the show concluded, I had helped boost engagement and follower count and created a community that continues to participate in community practices to this day.
It's Going to Be OK attracted an audience that wanted to find some peace and relief during their busy, confusing lives. This particular post series was centered around the holiday season -- a notoriously stressful time that makes most want to curl up in a ball! -- and promoting some of the funniest, most heartfelt episodes from It's Going to Be OK's catalog.
It's Going to Be OK attracted an audience that wanted to find some peace and relief during their busy, confusing lives. This particular post series was centered around the holiday season -- a notoriously stressful time that makes most want to curl up in a ball! -- and promoting some of the funniest, most heartfelt episodes from It's Going to Be OK's catalog.
It's Going to Be OK attracted an audience that wanted to find some peace and relief during their busy, confusing lives. This particular post series was centered around the holiday season -- a notoriously stressful time that makes most want to curl up in a ball! -- and promoting some of the funniest, most heartfelt episodes from It's Going to Be OK's catalog.
It's Going to Be OK attracted an audience that wanted to find some peace and relief during their busy, confusing lives. This particular post series was centered around the holiday season -- a notoriously stressful time that makes most want to curl up in a ball! -- and promoting some of the funniest, most heartfelt episodes from It's Going to Be OK's catalog.
It's Going to Be OK attracted an audience that wanted to find some peace and relief during their busy, confusing lives. This particular post series was centered around the holiday season -- a notoriously stressful time that makes most want to curl up in a ball! -- and promoting some of the funniest, most heartfelt episodes from It's Going to Be OK's catalog.
It's Going to Be OK had a sponsor that outlined in-feed promotion as part of the sponsorship agreement. I decided that mental health during the holiday season was a subject that was very appealing to our audiences, and therefore created this post, combining the podcast's core values with the necessary sponsorship details.
It's Going to Be OK was approached with the opportunity to feature 988, the US suicide and crisis hotline, on an episode of the podcast. I studied the previous posts that had been featured promoting 988 and utilized our fantastic branding kit and the most compelling quotes from the episode.
It's Going to Be OK was approached with the opportunity to feature 988, the US suicide and crisis hotline, on an episode of the podcast. I studied the previous posts that had been featured promoting 988 and utilized our fantastic branding kit and the most compelling quotes from the episode.
It's Going to Be OK was approached with the opportunity to feature 988, the US suicide and crisis hotline, on an episode of the podcast. I studied the previous posts that had been featured promoting 988 and utilized our fantastic branding kit and the most compelling quotes from the episode.
It’s Going to Be OK had a community project called “30 Days of OK,” where for 30 days, the community focused on one small thing every day that made them feel OK. I created 30 short videos for every day of June utilizing B-roll, raw footage, and raw audio and promoted them across YouTube and TikTok, garnering significant engagement.